I don't think money is the underlying factor in most good breeder's minds. People get into breeding for several reasons; they enjoy their dogs and want more, they are competitive and take pride when their dog's win in weight pull, hunting, schutzhund etcetera. There are a multitude of reasons why people breed. With that said I do believe that many breeders should have a formal education before breeding their dogs. They should have a agricultural, science or business degree or minimally a certification to know the basics in genetics, pedigrees, whelping, breed standards, dog hygiene and kennel up keep. I was looking up breeders education level the other day and unfortunately it is one of lowest education levels of any job.