"To earn a coveted Total Dog award at PREMIER, dogs must place in a conformation and performance event during the weekend, which proves them as social and athletic companions who also fit their breed standards. Due to this focus on active, capable canines as representations of their breed, the UKC PREMIER Dog Show, which began in 1994, is regarded by many as a benchmark event for dog enthusiasts seeking to compete among the best in the world of competitive dog events. Spectators are welcome to attend this annual event!" ibid.