Comment to Feasibility Study
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Your desire to correct health and temperament issues in the large breeds is admirable.
You should make it a scientific journey without regard for the sales of the dogs. I suspect that you would write out your plan and use dogs that are genetically tested, temperament tested and tested for soundness.
Some offspring will be culled and the program repeated until you get a dog that matches your specs. Then try to repeat it. A difficult and expensive journey.